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Event Details
8:00 AM – 8:30 AM: New SJN Member Orientation
8:30 AM – 9:30 AM: Fast Networking and Resume Reviews
9:30 AM – 11:45 AM: Module 2: Your Marketing Plan
11:45 AM Specialty Groups breakout
MODULE 2: YOUR MARKETING PLAN
Your Marketing Plan: Resume, LinkedIn and Other Tools
Build on your career vision and create a personal marketing plan. Assess your skills inventory, decide who you want to “dance” with and clarify the benefits you offer to potential employers and/or clients. You will develop a personal marketing strategy and a tactical plan for getting visibility. Learn how to communicate your value in spoken, written, and online media, with a consistent message across your elevator speech, resume, LinkedIn profile, business cards, and executive bio. Successfully communicating your value will help you during networking and in your interviews.
Learning Objectives for Module 2
1. Define your marketing plan and brand.
2. Distinguish between features and benefits.
3. Differentiate your background using STARs.
4. Develop a marketing toolbox with consistent messaging across Spoken, Written, and Online platforms.
Prework for Module 2
· From Module 1: Emotions & Vision, you should have:
o An understanding of how your emotions, confidence and attitude affect career management
o Your short-term and/or long-term vision statement
o Participant MiniWorkbook for Module 1: Mange the Emotions http://www.box.net/shared/y9lq4y01j9
Participant MiniWorkbook for Module 2: Your Marketing Plan
http://www.box.net/shared/9lnbjg8kcq
Please print a copy to bring with you to the meeting
SPECIALTY GROUPS BREAKOUT: 1145am
When & Where
4645 E. Marilyn Road
Phoenix,
85032-4839
Tuesday, September 15, 2009 from 8:00 AM to 11:45 AM (MT)
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Hosted By
Southwest Job Network (SJN)
Southwest Job Network (SJN)
is a 501c3 nonprofit organization providing career transition support, networking, resources and training.
SJN has offered services to the Phoenix area since 2002, and helped thousands of professionals in transition. Our volunteer program is made possible through the passionate service of our members and community supporters, and through their financial donations which cover necessary expenses. We THANK all who share their time and talent to enable us to make a difference for job seekers and the community.
Check out these videos from Youtube on: How We Help, About SJN, Our People, and Our Story
Read about SJN at: http://www.southwestjobnet.org/
